The Uganda Tourism Board (UTB) has organized a media training for journalists to equip them with skills for better story packaging and dissemination.
Speaking during a 4 day Training session at Cepha’s Inn Kabale, the UTB Head of Communications Simplicious Gessa, the training was aimed towards enhancing tourism reporting across different media platforms.
Gessa added that its important for the tourism sector to get reporters who are well versed with the components of the industry and can relay factual, balanced and practical information in a responsible manner.
“As Uganda Tourism Board, We are interested in the media that will focus on telling authentic stories and driving the tourism agenda to spur growth of both the domestic and foreign tourism components.” Gessa said.
One of the trainers, Dr. John Baptist Imokola from the African Center for Media Excellence (ACME) said there is need for journalists on embrace digital in order to have their content cut across different audiences.
He also underlined the idea of systems thinking for guidance in tourism reporting as opposed to singling out an entity as a base for the story.
“Journalists need approach their stories as one part of a whole and therefore engage the various authorities in the line industry sections for diverse points of view on the element of interest.” He said.
This is not the only intervention being done by the Uganda Tourism Board in quest to have destination Uganda promoted holistically to appeal to both the domestic and foreign tourists. Recently, a number of engagement with sectors like the aviation industry, Hotel Owner, Tour Operators all in a good spirit to position Uganda as a superior destination in the region.
