The Uganda Institute of Banking and Financial Services (UIBFS) has officially launched the 2025–2026 Banking and Financial Services Awareness Campaign (BAFSAC) webinar series, marking the first major activation of this year’s campaign under the theme “Planned Adult.”
The launch coincided with the first webinar in the series, titled Financial Health: From Earnings to Sustainability, delivered by Mrs. Goretti Masadde, Chief Executive Officer of UIBFS, and moderated by Ms. Grace Muwanguzi, Head of Learning and Development at Stanbic Bank Uganda. The session focused on practical approaches to strengthening personal financial health and shifting mindsets from short-term survival to long-term sustainability.
Now in its sixth season, BAFSAC was officially unveiled on October 31, 2025, and continues to serve as a national platform for promoting responsible financial behaviours among individuals and institutions. This year’s campaign places strong emphasis on intentional financial decision-making across key pillars, including planning, saving, investment, responsible borrowing, insurance, retirement planning, digital finance, and sustainability.
As part of the 2025–2026 rollout, UIBFS will host weekly webinars every Friday from 3:00 p.m. to 4:30 p.m., running through February. The sessions will cover a range of timely topics such as institutional sustainability, practical financial planning for professionals, and navigating the social and financial implications of lending and generosity. The webinar series is open to the public at no cost, in line with UIBFS’s goal of making financial literacy accessible, practical, and engaging.
Speaking at the launch, Mrs. Masadde underscored the need for sustained financial education and behaviour change.
“The Planned Adult campaign is about helping individuals and institutions move beyond reactive financial decisions. Through these weekly conversations, we are creating space for honest dialogue, learning, and behaviour change that supports long-term financial and economic resilience,” she said.
In addition to the webinar series, UIBFS also unveiled the Throwback 2025 Challenge, a digital storytelling initiative aimed at encouraging Ugandans to reflect on their financial decisions in 2025 and intentionally plan for 2026.
The challenge invites participants to share short videos or photo stories guided by three prompts: what they did financially in 2025, what they learned, and what they are intentionally building in 2026. Stories may align with any of the campaign’s financial pillars and will be shared across major social media platforms.
Running from February 6 to May 6, 2026, the initiative will award a total of UGX 1,000,000 in prizes, including monthly recognitions and a grand finale in May.
“Beyond the prizes, the real value of the Throwback Challenge is impact,” Mrs. Masadde added. “One honest story can inspire another person to plan better, save smarter, and build a more secure future.”
The Banking and Financial Services Awareness Campaign 2025–2026 is supported by key sector stakeholders, including the Deposit Protection Fund, Bank of Baroda Uganda, ABSA Bank Uganda, Insurance Regulatory Authority of Uganda, and aBi Finance. The campaign is implemented in partnership with the Uganda Bankers’ Association and the Bank of Uganda.
Through collaboration, education, and innovation, UIBFS continues to champion financial literacy as a critical driver of individual wellbeing, institutional sustainability, and national economic growth.
