Fresh Dairy has today unveiled a new campaign dubbed #MyPlateMyFoodMyHealth focusing on healthy fats – Fresh Dairy Butter, Fresh Dairy Ghee and Fresh Dairy Fresh cream. This campaign highlights the need for consumers to ensure that they personally select healthy foods to go onto their plates because the food one eats in turn determines one’s health.
Vincent Mr. Omoth – Marketing Manager Fresh Dairy highlights the unique benefits of each of the Fresh Dairy fats including:
• Fresh Dairy Ghee is pasteurized
• Fresh Dairy butter has the ultimate butter taste, is available as both salted and unsalted
• Fresh Dairy cream is always fresh, since it is available on order
Mr. Mr. Omoth says that Fresh Dairy has given consumers options to select from in terms of sizes for the fats such as Fresh Dairy Butter comes in 250g Unsalted and Salted pack sizes; Fresh Dairy Ghee comes in 500ml and 1 Litre tins while Fresh Dairy Fresh cream comes in 5 Litre Jerrycans.
According to Dr Kitaka Sabrina, a senior Pediatrician, ‘Research proves that ghee is low in fat, and contains healthy fats with good cholesterol to add to one’s body. Ghee contains Butyric acid which is good with the digestive system and strengthens one’s immunity and is also a dependable source of critical oil-soluble vitamins A and E that are needed for a healthy liver and balanced hormones.’
Dr Kitaka Sabrina also adds that Butter contains Vitamin D which is vital for bone growth and development, makes the skin, nails and hair look healthier and also contains Vitamin K1 and K2 which play a significant role in preventing tooth decay.
Dr Kitaka also notes that Fresh cream contains a significant amount of Vitamin B2 which supports growth of body tissue, supports brain functionality and rejuvenates the health of red blood cells which supply oxygen and transport nutrients to the right places in the body.
Fresh Dairy has also on boarded renown Chef – Mutale Michael to showcase to consumers how Fresh Dairy fats – Butter, Ghee and Fresh cream can be used to prepare various popular Ugandan and continental meals. For instance, Fresh Dairy Ghee is popular with Katogo (Matooke mixed with Groundnuts, Offals or Cow peas); Fresh Dairy Butter is popular with bread, bakes and pastries while Fresh Dairy – Fresh cream is popular with soups. These are among the recipes that Chef Mutale will showcase to Ugandans online to learn how to prepare meals using Fresh Dairy healthy fats.
Renown Food Critic and Consultant – Apollo Kadumukasa Kironde II is also on board to sample and review food recipes prepared as part of this campaign to ascertain taste, aroma and retell his entire experience to guide consumers.
Consumers will also as part of #MyPlateMyFoodMyHealth campaign be invited to post across their digital platforms recipes prepared using any of the Fresh Dairy fats – Ghee, Butter and Cream to stand a chance of winning Fresh Dairy goodies and shopping vouchers hand given to them by either Dr Sabrina Kitaka, Chef Mutale Michael or Food Critic Apollo Kadumukasa Kironde II, said Omoth.
Mr. Omoth further said that Fresh Dairy works with both small and large farmers from whom we source the milk we use in all our products every day, which makes Fresh Dairy Fats – Butter, Ghee and Fresh Cream 100% Ugandan. All Fresh Dairy fats are produced from our Kampala based state of the art factory.
The income that the farmers earn from the milk supplied to Fresh Dairy supports in improving their respective families’ livelihoods.
Mr. Omoth concluded by noting that Fresh Dairy Butter and Ghee are readily available countrywide in Shops, Duukas, Supermarkets, Kiosks and Tricycle agents. For Fresh Dairy Fresh cream, consumers are encouraged to order it fresh straight from our Kampala based factory. For order delivery, consumers can place orders Monday to Saturday, 8am to 5pm by simply calling Fresh Dairy’s customer care toll free on 0800100020/21 or WhatsApp 0715744664.
