The Uganda Tourism Board (UTB) has partnered with celebrated Ugandan musician Jose Chameleone to promote the country’s tourism potential ahead of his farewell concert, The Final Chapter, scheduled to take place at Lugogo Cricket Oval.
As part of the partnership, UTB is hosting Chameleone and his mother on a five-day familiarisation tour of Kibale and Queen Elizabeth National Parks, where they are experiencing some of Uganda’s leading tourism attractions.
The tour, which is already under way, includes chimpanzee tracking, game drives and a boat cruise, offering the musician an opportunity to explore Uganda’s wildlife and natural heritage.
UTB hopes to leverage Chameleone’s influence and popularity to showcase the country’s diverse tourism experiences and encourage both domestic and international travellers to discover the Pearl of Africa.
UTB Chief Executive Officer Juliana Kagwa described the singer as a cultural icon whose influence extends beyond Uganda’s borders.
“By hosting him and his mother in our national parks, we are inviting his fans, and all Ugandans, to see the Pearl of Africa through his eyes and to explore their own country,” Kagwa said.
For Chameleone, travelling with his mother has added a special dimension to the experience, turning the familiarisation trip into an opportunity to share memorable moments while discovering the country’s natural attractions.
“Having my mother with me makes this tour even more special. There is still more to see on this journey, and I can’t wait,” he said.
He also urged Ugandans to take greater interest in exploring local tourism destinations and experiencing the country’s natural beauty.
“To my fellow Ugandans, I say embrace what is yours. Pack your bags, bring your family, and discover the Pearl of Africa for yourselves,” he said.
The partnership comes as Uganda prepares to co-host the Africa Cup of Nations (AFCON) 2027, an event expected to bring visitors, football fans and other guests from across the continent.
Chameleone said he was proud to be among the musicians expected to entertain visitors during the tournament, adding that he hoped their experience in Uganda would leave them with lasting positive memories of the country.
“I am proud to be among the musicians who will perform for our guests, and I hope they leave with love for this country,” he said.
UTB views the collaboration as an opportunity to bring together music, sport and tourism as Uganda positions itself to welcome visitors during AFCON 2027 and beyond.
The Board will share highlights of Chameleone’s familiarisation tour across its digital platforms, with the public encouraged to follow the journey and draw inspiration to explore Uganda’s tourism destinations.
